At Alawa each collection is like a child. And in it many personal experiences converge that somehow emerge in the traits and personality of each model. With the “Gracia” collection something happened that we never would have imagined, and that is that the final mark was given to her after she was born, and this she did […]

    Since we were born, in Alawa we have had a garment as a flag and symbol of our brand, we refer to the “monokini”. Having specialized in the full swimsuit has led us to venture into the various possibilities that this classic and modern format presents at the same time. The “monokini” appears […]

The specialized fashion magazine MARIE CLAIRE published an article on how some Spanish fashion brands, including ALAWA, are facing the crisis that arose with the COVID-19 pandemic. We offer below the interview that this important magazine gave us. This time we have gone back to our usual format, today Marie Claire asks and […]

It is obvious to say that we are experiencing an unprecedented, exceptional situation and dramatic moments worldwide. We have all had to modify our life, and submit to a new regime that conditions and modifies our entire life as we knew it until now. ALAWA we are specific people who have also had to confine ourselves […]

There is nothing like spending summer days enjoying the sun and wearing that new bathing suit that makes you feel so special. We know that it is not easy to find the perfect one; With so many bikini and swimwear options, finding the right choice can be a difficult task. Do not worry; […]

There are less than fifteen days left for the kick-off and social networks like Instagram are already full of influencers and fashion magazines who want to share their advice, models and outfits for summer 2019. And we all look forward to the long-awaited summer season , a moment in which laughter […]

At ALAWA we inspire beauty, we seek true beauty, and we surround ourselves with beauty… our philosophy has a very personal stamp. And it is that if something is clear to us, it is that we live in a world that goes very fast and so many times confused. And so, it is difficult to be dazzled by what surrounds us, to discover what is really important, […]

It's finally time to go to the beach! And this means that we have to change our wardrobe, take out our summer clothes and make sure what things still serve us and what things have to pass away. The ideal is to prevent, and leave the tasks done so that the […]

Located in the southeast of France along the Mediterranean coast, the Côte d'Azur is one of the most famous holiday destinations in Europe! Unspoilt beaches, luxury estates, art galleries ... and places with an unsurpassed history. The Côte d'Azur was one of the first modern places with resorts to escape from the world, and […]

At ALAWA we love spring, not only because of the scented streets and the happy atmosphere that is breathed, but because it is the prelude to a time that is full of dreams and illusions: summer! Choose the outfit from our online store that most appeals to you for the summer season, dress in the best […]

Sustainability is proving key in the luxury industry. And it is that responsibility with the environment is already a must for both medium-sized companies and large corporations. Thus, the classic user would never have taken into account factors such as those that are decisive today when acquiring a product or service. […]

Let's travel back in time and go to a time when the beach began to be seen as a place of leisure. It's hard to believe, but it was not so long ago that sea baths were exclusively regarded as a therapy for the sick and convalescing. The XNUMXth century shows us some desert beaches, but with the irruption of the new [...]

The swimsuit is a delicate garment and, in order for it to last us over time, it is necessary to take into account some guidelines when washing, drying and storing our swimsuit. For this reason, from ALAWA, today we want to give you some tips or recommendations that, as if it were a ritual, we can take [...]

Fashions come and go ... and along the way, they entertain us. Thus, each summer brings us new trends to join with enthusiasm and curiosity. From ALAWA, we want to always be in the most absolute avant-garde ... and share with our followers all the secrets and news that conquer this summer 2019! Are you ready? Ready? ALAWA! In the […]

We are practically in the spring-summer season and it is time to think about summer fashion. 2019 is full of surprises when it comes to styles. Ready, steady… .ALAWA! The one piece bikinis swept last summer, a piece that dominated the international scene and conquered many celebrities. But it seems that this look continues […]

There are still a couple of months left to start thinking about the summer season and roasting in the sun. However, many of us are already beginning to take into account that garment that will accompany us in the coming months and that is essential when facing the summer season with joy and […]

At the beginning of the century, it was still impossible to imagine that a garment such as a swimsuit would come into our lives, and it is that although the first swimwear (consisting of long pants, stockings and camisoles) was known in 1860 it was not until the early years 30 that this "suit" began to gain prominence in [...]