Philosophy and Ideology

At Alawa we believe that making swimsuits is a great challenge and, also, that the visible is a bridge to the invisible.

We live in a world that is going very fast and we have already seen almost everything, or at least we think so. It is difficult for us to stop, let ourselves be dazzled by what surrounds us and discover the beauty of reality.

We speak of beauty, and we refer to "The Beauty" in capital letters. The one that refers to love and someone who loves us. The one that manifests itself in a concrete life, especially when it is full of content and meaning.

This is the genuine beauty of each woman, for whom we work and strive every day. And with her, her family, as the place where the beauty of life manifests itself.

We are motivated to make a product that is “whole”, as we believe that it is possible to go elegant and feminine in the water, in keeping with the rest of life's circumstances.

We claim the swimsuit for what it is: a feminine garment. And dressing as an art and another expression of nature and human dignity. Going with a swimsuit does not mean wanting to cover up or disguise, but on the contrary, enhance and manifest a style, an attitude and an elegance that define The Beauty of a whole life.

This is "the soul of Alawa", our philosophy.

Our ideology

"The place"
At Alawa we want to design and select the best swimwear for women.

Specialists
We specialize in one-piece effect swimwear and women's swimwear.

Variety
No matter the size or age. We have an offer designed so that each woman can choose a swimsuit that suits her and feels elegant and feminine on the beach or in the pool.

Quality
We are obsessed with the quality and details of our fabrics, appraisals, patterns and clothing.

Honest luxury
Craftsmanship and design within reach of the pocket. We do not charge unacceptable margins.

Intangible Status
Our concept of luxury has more to do with being than having.

Made in Europe
All our suppliers are in Europe, which guarantees not only a high quality of their products and services, but also the treatment of their employees.

Classics
Our swimsuits follow essentially classic patterns, designed to enhance femininity.

Own identity
In Alawa you find different swimsuits, with their own and handmade designs and illustrations, embroidery, textures, and many other details that make them special.

Customizable
The offer of combined swimsuits and accessories that we will be introducing will allow you to personalize your swimsuits more and more and make them unique.

Return & Refund policy
Complete customer satisfaction is important to us. Browse our return policy.

Slow Fashion
We want to leave the world a little better than we found it. We care about durability, diversity, respect for the environment and people's health.

Inspiring Beauty
We want to bring you inspiring stories of "Beautiful" women. Alawa women.

Family
We are excited to also offer swimsuits for the whole family and make shopping easier. We are "Family Friendly".

Solidarity
We want to support projects with "soul", spreading them and collaborating with them. Would you like to participate?

Dignity
We treat the woman's body with respect and dignity.

Harmony
We want you to feel good, in peace, and in harmony when you contact us.